Came across this advertisement in my favorite food magazine this month. It's a part of a series of ads that have been running for quite some time now. It's sponsored by Traveloregon.com. Since it's a food magazine the other ads have featured Oregon winemakers, cheesemakers, farmers, and other food-oriented professionals. The skier caught me a little off guard. Then I saw the boots and started making my own connections.
Now, perhaps I'm reading way too much into a fairly simple series of advertisements but since the ads have tapped into pretty much everything that I hold near and dear to my heart (save for the always terrific Portland music scene), I'm sold!
My only criticism with the series is that it's fairly northwestern Oregon-centric and I'm more partial to the wide-open spaces, sagebrush, and Ponderosa pine of the eastern side. At any rate, well done Oregon!